Good food. Good choices.
We fix the food system by creating solutions—products, services, or tools—backed by research and built for impact. It’s all about breaking down complex problems and finding effective solutions. Our methods are built on behavioral science and design thinking methodologies. In Ruminate Labs, we’ve crafted our own version of these methods that strike a balance between learning from metrics and lived experience. It’s a lot of interviews, research on what’s worked in the past, and testing. Then, rinse and repeat until we’re making change.